"I am a lifelong resident of Superior and what I enjoy most about our area is the solid and reliable character of it's residents and businesses. Usually what you see is what it is and in general there is a genuine treat others as you would want to be treated local culture."

"I have only lived in Superior for five years, but I have made so many friends in such a short time that I am amazed. Superior tops the list when it comes to friendliness."

"Have you ever visited Lake Superior in the middle of winter? I have lived here my entire life and a couple of years ago (for my first time ever,) I spent time on the shore on a cold, clear day.  Absolutely amazing...a must visit for residents and visitors!"

"Superior has been my home for 10 years and will be for decades to come. I love the nearby recreational opportunities and the beauty of the lakes, forests, and parks. The people of Superior have a hardy and enduring spirit, are genuine, with no pretension."

"I love Superior because ALL of my favorite people live here!"

"I love Superior because when I established my business here, people like Andy Lisak with the County, and Jason Serck from the City made time for me. Although I live in Minnesota, when I travel and people ask me where I’m from...I always say Superior!"

"I love this place because of our big, moody, and always spectacular Lake Superior; but also because we have some of the weirdest people on the planet right here in our own back yard!!"

"I have spent my entire life living and working in Superior, and I really enjoy it’s diverse group of people, the natural beauty of the area’s resources, and the great educational resources available including the top-notch University of Wisconsin-Superior!!!"

"I love Superior because of the people who choose to live here.   They are passionate about their community, and great things are happening here!"