Privacy Policy

Your Privacy Rights

Last Revised: January 25, 2017

Thank you for being a valuable member of the Explore Superior online audience. You are important to us, and we respect your privacy. As used herein, “You” and “Your” refers to any individual, company, webcrawler, data aggregator or legal entity that accesses or otherwise uses the Site.

This policy (“Privacy Policy”) pertains to personal information collected through this website ( (the “Site”), our social media, and our eNewsletters, and on Explore Superior’s (“Explore Superior”, “we”, “us” or “our”)  behalf through related websites managed by us or third parties. It does not pertain to information collected in other manners or offline.  California residents, please see your California Privacy Rights section below.

This Site and our other online products contain hyperlinks to other websites that may have information policies and practices different from ours. We have no control over those sites, are not responsible for their privacy policies, practices or content, and this Privacy Policy does not apply to them.



We may modify this Privacy Policy at any time.  Such changes may be based on changes to the Site, in response to changes in law or for any other reason.  The amended terms shall be effective immediately upon posting on the Site. Your continued use of the Site constitutes Your assent to the current version of the Privacy Policy and Your agreement to be bound thereby. We may, but are under no obligation to, provide You notice of such modifications to our Privacy Policy via email or other communication.  You can tell whether the Privacy Policy has been updated by checking the “last revised” date posted on the top of this page. 

Personally Identifiable Information

You may provide us with personally identifiable information (“Personal Information”) when you use this Site or related websites by explicitly providing this information to us (e.g., through filling out registration forms or similar means).

Personal Information includes any information by which you can be personally identified, and may include your name, address, age, date of birth, electronic mail address, occupation, employment information, telephone number, education, the kind of service provided to you, credit card number, and other similar information.

We collect credit card and related information for e-commerce transactions.

Automatic Data Collection through Cookies and Other Means

We may record information about your computer and/or track your activity while you are using our Site or our other online products (“Usage Data”). For example, we may record how many times you click on a hyperlink, determine whether you visited our Site from a particular Internet link or advertisement, or track your path through the Site. This automatic data collection may include but may not be limited to information collected by cookies, IP addresses, and transparent GIFs. We use this Usage Data to report aggregated website activity and to better understand the needs of our users so we can make informed decisions regarding the content and design of the site. We may also use this Usage Data to personalize your experience on our Site. If you provide us with Personal Information, we may combine and use your Usage Data with your Personal Information.

Some of our online content may be provided by third parties that may collect Usage Data regarding your online activity. These third parties could include, for example, and are not limited to Google Ads and Burst Media. Information collected by third parties is subject to their own privacy policies and we are not responsible for their privacy policies, practices or content.

Use and Disclosure of Your Information
We may use and/or disclose your Personal Information or Usage Data for the following reasons:

  • to contact you in response to your inquiries, comments and suggestions;
  • to contact you when otherwise necessary;
  • for the specific purpose for which it was volunteered;
  • to track our visitors’ use of the Site for internal market research;
  • to improve the Site and the services we promote or provide through the Site;
  • to customize the content and/or layout of our site for each individual visitor;
  • to ask for your participation in brief surveys;
  • to complete any purchases or other transactions you may perform on the Site;
  • to notify visitors about updates to the Site or related services;
  • to notify you about promotions, special offers, etc. regarding products and services provided by Explore Superior or its affiliates or partners;
  • to be provided to our affiliates or third parties in connection with the legitimate business purposes of Explore Superior or the Site;
  • to be provided to third parties for the legitimate business purposes of those third parties;
  • to generate aggregate statistical studies;
  • as required by law or regulation, or as requested by government authorities, or for the protection of persons or property;
  • in connection with an acquisition, merger, restructuring, sale or other transfer involving all or any portion of the business associated with the Site; and
  • for other business purposes.

We use reasonable security safeguards to protect the Personal Information that we collect from unauthorized access. However, due to the nature of the Internet, we cannot guarantee that communications between you and our servers will be free from unauthorized access by third parties.  We are not liable for any breach of our systems or interception of our or your transmissions, and we hereby disclaim, to the fullest extent provided under law, any liability associated with any claim relating to a breach of security, data or information. 

How We Communicate with You

Your provision of Personal Information online through our Site or through information collected online on behalf of Explore Superior constitutes your affirmative consent that we may contact you by email, fax, and other communications for any of the uses stated above.  See “How to Opt Out of Email Communications,” below, for information regarding opting out of email communications.

Children’s Privacy

We do not want to collect or maintain information from those under the age of 13.  If you are under 13 years of age, you may not become a registered user of our Site or otherwise access the Site. No part of our Site is structured to attract anyone under 13. By using our Site, you represent that you are not under 13 years of age.

How to Opt Out of Email Communications

After you provide information to us, you will receive an email from us asking if you would like to receive third party emails. If you prefer not to receive third party emails, you will have an opportunity to opt out of receipt of third party emails. In addition, each of the third party emails will also include instructions for opting out from future third party emails. 

We may send our own product emails (e.g., e-newsletters) to you from time to time.  If you do not wish to receive the particular product email, you may opt out of future emails regarding that product by following the opt out instructions in the email. 

Opt-out requests are specific to particular products. If, for example, you unsubscribe from one Explore Superior e-newsletter, you may still receive emails from us regarding other products or platforms, such as webinars or requests to complete surveys, all relating to Explore Superior.   

Opt-out requests will be effective after a reasonable period of processing time.

Terms of Use

Your use of our online products and the Site constitutes your acceptance of the terms and conditions in this Privacy Policy as modified from time to time, including our collection and use of Personal Information and Usage Data. If you are using the Site on behalf of your employer, it means you are authorized to accept these terms on your employer’s behalf.

Your California Privacy Rights

For purposes of California residents, this Privacy Policy pertains to all information collected online, including through this Site. California law permits customers of Explore Superior who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us through the information provided below in “How to Contact Us.”

Non-U.S. Residents

If you do not reside in the U.S. and are visiting our Site, and you provide Personal Information to us, it may be transferred to and processed on computers in the U.S. and other countries.  Do not provide your Personal Information to us if you do not want this information to be transferred outside of your country, or if the laws in your country restrict these types of transfers.  Instead, please contact us at to make your inquiry.  Your provision of Personal Information to us will be handled in accordance with this Privacy Policy. Your provision of Personal Information to us through this Site means that you agree to the terms of this Privacy Policy.

Compliance with Laws

We reserve the right to disclose any Personal Information or Usage Data to comply with any law, regulation, decree, judgment, order, subpoena or any other governmental order (“Order”) without any obligation to contest or verify the accuracy of such Order. 


Should you have any questions or concerns regarding these privacy policies, please call us at 630-574-5075 or send us an email at This e-mail address is being protected from spam. You need JavaScript enabled to view it.

Explore Superior
1414 E. 3rd Street
Superior, Wisconsin 54880
Phone: 218-341-3476