Better City Superior Bill on the Docket

WI Senate Submits Better City Superior Bill


Five Year Effort Close to Success?

Sen. Terry Moulton Senate District 23, Wisconsin Sentate

Sen. Terry Moulton

Explore Superior has been advised that after years of hard work, and with voter approval by a vote of 75.5% in favor back in November of 2016, the Better City Superior (BCS) initiative will finally come before the Senate for a vote. This caps a five year effort by BCS, led by Bruce Thompson of the National Bank of Commerce.

Taking the lead on Senate Bill #727 is Senator Terry Moulton (R) Chippewa Falls-23rd Senate District, with support from Senator Janet Bewley (D) Delta-25th Senate District.

The BCS group faced disappointment late in the summer of 2017 when the proposed Exposition District planned for Superior was left out of the state budget at the end August.  At that time the BCS team began a new effort to achieve their goal by working on a new stand-alone bill to introduce in the current session.

Sen. Janet Bewley, Senate District 25 Wisconsin

Sen. Janet Bewley

After two and a half years of constant efforts to curry favor in the halls of the state capitol in Madison, this may well be the next best chance BCS has of passage. Failure to pass it in this session will necessarily postpone further efforts until 2019. 

Bruce Thompson, Better City Superior CEO | Explore Superior

Bruce Thompson, Better City Superior CEO

According to Thompson, BCS recruited the city of Eau Claire to become a co-sponsor of these efforts. Eau Claire has a vibrant and growing downtown, and could benefit from an Exposition District of its own. With former Superior Chamber of Commerce President Dave Minor now at the helm of the Eau Claire Chamber, Thompson and his team found an enthusiastic partner.

By working with Superior on this project, Eau Claire has the opportunity to join in the benefits of an Exposition District to further develop and refine its downtown.  To that end, companion bills allowing Superior and Eau Claire to utilize the economic development benefits of an Exposition District have been introduced. This is a privilege previously only permitted in Milwaukee.

The language from the supporting memorandum SB 727 states:

“We are all aware that Foxconn recently received the largest taxpayer funded economic development incentive package in state history.  Foxconn will receive significant state investment as well as additional incentives for road and utility improvements to transform southeast Wisconsin into a high-tech manufacturing hub.   SB 727 is a bipartisan effort to support economic development in Western and Northern Wisconsin and does not require any assistance from other state taxpayers.”

The memorandum goes on to state:

“We are seeking your support to create an exposition district in the City of Superior and the City of Eau Claire.  Senate Bill  #727  will provide the City of Superior and the City of Eau Claire with new tools to help them spur economic development and tourism in their communities without any assistance from the state.  Under the bill, a district created by the City of Superior and the City of Eau Claire may impose and collect a food and beverage tax of .5 percent, and may impose and collect a room tax at a maximum rate of 2 percent if the exposition district is approved by local voters in a general election (spring or fall) referendum.”

Superior voters overwhelmingly approved a referendum on the creation of an exposition district with 75.5% support in the November 2016 election.  Nearly 82% of eligible voters in the city of Superior cast ballots in the November 2016 presidential election.  This was the highest turnout since 2004.

Thompson is confident that the voters of Superior will continue to support the goals of Better City Superior. He shared with ES that a public hearing before the legislature will be happening quickly because there is not much time left in the current session. 


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